This rebrand started with a picture of an old man driving an airboat and the client saying, "This image tells a narrative. We want this..."

Since 1851, Taylor has been making precision instruments for the professional market. From outdoor weather stations to cooking thermometers, professionals have come to rely on these products. They are so important that Taylor cooking thermometers are one of the only tools found in the pocket of a chef's apron. This is where we started our story, in the pocket of a chef.